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Social Media Coordinator (Part-time)

Social Media Coordinator (Part-time)

Sonoma Raceway is a key location in the Speedway Motorsports nationwide network of entertainment venues.  Speedway Motorsports maintains a consistent focus on four core principles:

• Take care of our teammates

• Be known for remarkable events

• Make a positive impact on the community

• Profitably improve our business and operations

He/She will be expected to have a GLOBE mentality. GLOBE stands for Generously Lending Our Best Efforts.  This is done by holding themselves and their teammates accountable for taking our best practices “the last mile” – optimizing them for maximum value to all stakeholders while sharing insights on how to improve our company.

Position Responsibility:

  • The Social Media Coordinator will assist with the day-to-day management of the Sonoma Raceway social media platforms, serving as an online voice for the racetrack
  • Generate, edit, publish and share daily content for social media platforms, including race day responsibilities for major events (such as NASCAR and NHRA)
  • Maintain a consistent, authentic “voice” across all social media channels to deepen the relationship between fans and the racetrack
  • Assist with the management of the posting schedule and calendar
  • Work closely with graphic designer and videographer to help develop storylines and narration
  • Suggest ways to attract new fan engagement through campaigns and incentives
  • Monitor and leverage hashtags and trending content relevant to the racetrack/organization
  • Communicate with followers, respond to questions as needed in a timely manner, and monitor fan conversations
  • Assist with ad-hoc projects as assigned by the Director of Marketing
  • Reports to Marketing and Communications Manager/Director of Marketing



  • Bachelor’s Degree or Senior-Level College Student preferably with a major in Marketing, Communications, Sports Management, Journalism, or a similar field. 1-2 years of digital media experience preferred but not required
  • Understanding and knowledge of motorsports (including rules, and terminology)
  • Highly motivated with excellent written and verbal skills; experience writing in social media and/or blogging space
  • Proficient with photography and videography
  • Ability to work well in a fast-paced environment with multiple priorities
  • Must demonstrate knowledge of current events and pop culture; understands leading and emerging social media platforms
  • Able to work race days, including nights and weekends
  • Proficient in photo editing using Adobe Photoshop or other related editing softwares




$21 - $23 hourly


Who we are:

Sonoma Raceway is situated in the Sonoma Valley and hosts the best in motorsports entertainment, including the NASCAR Cup Series, NHRA Camping World Drag Racing Series, vintage car racing, and more. The facility boasts a world-class road course, as well as a quarter-mile drag strip. In addition, the raceway hosts a variety of annual community and fundraising events (, @RaceSonoma,

Of Note: 


Sonoma Raceway is an Employer of National Service. AmeriCorps, Peace Corps, and other national service alumni are encouraged to apply.



Interested Applicants:

Please submit a resume and cover letter (if desired) to:

Sonoma Raceway

Additional Info

Job Type : Part-time

Education Level : Bachelors Degree, Associate Degree

Experience Level : Mid to Senior Level

Job Function : Marketing

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